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email address list cleaning

5 Reasons Why ListWise is the Best Email Cleaning Service

ListWise's simple but powerful email cleaning API

There are many email list cleaning services in the world and of course, everyone claims that they are the best email cleaning service. Here are five reasons why ListWise is the best email cleaning service in the world and why you should use ListWise always.

  1. Accuracy

    ListWise is the most accurate email list cleaning service in the world. Enough said.

  2. ListWise can clean every email address (including Yahoo and Hotmail)

    Most of the email cleaning services can’t clean Yahoo and Hotmail email addresses and mark these as Catch-All. ListWise can clean every Yahoo and Hotmail email addresses. However, don’t take our word for it, go ahead and try it for yourself.

  3. Detection of Spam-Trap Email Addresses

    We are proud to say that ListWise the best email cleaning service that able to detect spam-trap email addresses and domains. Sending emails to these email addresses will definitely blacklist your IPs or ruin your sending server’s reputation.

  4. Auto Typo Fixing

    It is common for people to make simple typos when opting-in via a web form on a website. However, this small typo can lead to quite a major disaster. For the most common typos, as the best email cleaning service, ListWise intuitively fixes them for you providing you with the best email cleaning service.

  5. Discounted Pricing

    Unlike other email cleaning services, we appreciate that email marketers have a budget to work to. From time to time we are able to offer our regular customers discounted pricing. If our pricing exceeds your budget, just let us know and we will see what we can do. You can email us, call us or message us on online chat.

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Grow Your Email List

Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list?

Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient tools you can use to use to grow your email list.

If you haven’t started using a subscription form because you do not know how, most email service providers have subscription form tools that are user friendly and easily customisable to suit your needs. Using a subscription form generator allows you to generate a HTML form that can be used on your website. As the form is completed by visitors to your website, data is stored in your subscriber list saving you from the hassle of having to import them.

Subscription forms vary from hosted webpages to embedded forms that can be added easily on to your website to collect email subscribers. When someone visits your website and decides to subscribe, they are telling you that they are interested in your content and want to hear from you making them the subscribers that are most likely to engage with the content you send.

Having your email subscription form and links to the form on as many pages of your website as possible is a good way for potential and existing customers to interact with your business.

Once you have your subscription form link, you can choose to share it in various ways. Such as:

  • Adding your link in your email signature
  • Sending personal emails to your clients requesting them to subscribe
  • Including your link in your “About Us” page
  • Placing a link in a tab on your Social Media page
  • Holding free give always for lucky subscribers
  • Sharing your link at the end of any blog postIt may seem like too much but the more you share your form the more chance there is that someone will see it. 

Better Email Marketing in 5 Easy Moves

managing email list and marketing campaigns

To make sure your email marketing campaigns are as successful as possible, it’s crucial to pay attention to the logistics of managing your email list by keeping it as clean as possible of bad addresses.  If you fail to perform proper email verification and end up with a list filled with bad domains and addresses it can negatively affect your open rates, not to mention hurting your sender reputation.  Below are 5 steps to take to keep your list hygiene in tip top shape.

1)      Run a list cleaning routine on a regular basis.  Scrub your list of any bad domains by running it against a register of known bad domains.  You should also do a check for duplicate addresses and for role addresses such as sales @ or support @, as those addresses will typically pick up your emails as spam and not deliver them.

2)      Analyze your lead acquisition process.  If you find that your lead capture programs are bringing in a large number of bad addresses, review your lead acquisition policies to see what you can do to improve this metric.  Consider using an email validation system to ensure that only valid addresses are added to your list.

3)      Check your failure reports.  An excessive amount of bouncebacks due to bad addresses can harm your sender reputation, so be sure to check your failure reports on a regular basis.  Immediately remove any addresses marked as bad, and delete “soft” bounces if an address comes back as undeliverable after several attempts.

4)      Remove unsubscribes.  Don’t wait the full 10 days you are allowed to remove unsubscribes.  If possible, remove them immediately to avoid the possibility of having an email marked as spam, thereby hurting your sender reputation.

5)      Remove or re-engage inactives.  Inactive leads can not only drag down your open rates but also run the risk of eventually becoming bad addresses or leading to spam complaints.  Too avoid this, once a contact has been marked as inactive, move it to a separate portion of your list set aside solely for inactive leads.  Then, target these leads with re-activation campaigns, by sending out an email asking that they “confirm my email address” or take other steps that show they are still interested in receiving emails from you.  Those that don’t respond after a certain number of attempts can be removed from your mailing list entirely.

Looking to Build an Email List? Sweeten the Deal!

how to Build an Email List

Every online marketer knows that building an email list is one of the most essential aspects of running their online marketing business, in addition to keeping their email list clean with good list hygiene practices. They also know that perhaps the best ways to get people to sign up for their mailing list is to have some form of newsletter sign up form prominently displayed on their website. Even after doing this; however, there are a few marketers who are unable to get people to sign up. Fortunately listed below are some proven incentives that you can use to boost your email sign ups.

1.   Give Customers Exclusive Discounts

Customers love discounts and free items. Therefore it should go without saying that one of the best ways to boost email sign ups is to offer exclusive discounts. Offering exclusive discounts will work well for both traditional brick and mortar stores and e-commerce websites. Regardless of how good your product is, a discount is something that will benefit, not hurt your bottom line. Just make sure that you do not offer the same discount all the times, as it is best to mix it up and keep things fresh.

2.   Give Away Free Information

Another great way to boost your email sign ups is to give away free information. This can take the form of case studies, free webcasts invitations, the ever popular PDF files and more. Just make sure that the information that you are giving away is relevant to your, product, service and website.

There is also an added benefit of giving away free information – you can show off your personal expertise. For example if you have a blog on weight loss tips you can take the information from that blog and turn it into a report and then give it away for free. Before you send out your free information make sure that your customers go through online email address verification process.

3.   Trials and/or Free Samples

Getting people to sign up for your mailing list can sometimes be as easy as offering them a free trial or free samples. Of course this means that your product and/or service will be the one that will be doing the convincing for you. The good thing about free trials and samples is that even if your product fails to convince your potential customers you can still contact them and send them other campaigns as you would have already acquired their information and permission to send them information.

Each company is unique and therefore each method will have varying degrees of success. It is therefore important that each company tries various methods until they find the one that produces the most results. The main takeaway is that offering your customer any of the following incentives will definitely improve your sign ups and thus grow your mailing list. Additionally make sure that your list is kept clean with an email cleansing software. 

The Best Email List Money Can Buy

Best Email List Money Can Buy

If you’re a successful marketer, chances are you know by now that buying email lists is a bad idea. Not only can they be expensive, but they’re usually not effective in reaching potential customers and often put you at risk of being labeled as spam. I’ve even heard stories of purchased email lists leading to the suspension of entire email campaigns due to nearly universal spam filtering, so do your email hygiene a favor and stay away from the purchased lists. But if you can’t rely on buying lists, then how do you build a robust email list yourself?

Here are a few tips…

1. Always get permission 

Never scrape the web for email addresses or sneakily get them from your customers. Getting permission leads to higher read rates, and higher read rates means less emails deleted or marked as spam and more visits/purchases on your website. Oh, and provide a clear way to unsubscribe for your recipients lest you end up being marked as spam by default.

2. Give users a reason

 Just asking for an email address when a visitor comes to your website is often a good idea, but giving good reasons for an opt-in are even better. Giveaways and promotions are great ways to get emails. People are usually willing to receive a few emails once in a while for the chance to win something of value.

3. Quality newsletters are key

Newsletters that serve a function – say, ones that exclusively distribute you best deals and coupons – are great ways to get emails and spread the word about your emails. Each additional sign-up is going to be a high-value one, so no email scrubbing needed.

4. Get good software

 You’ll want to have good online email address verification capabilities as well as a way to automate your list maintenance and email sending. What better way to do this than a high-quality program that does it for you?

Strong Calls-to-Action for Subscription Forms

Calls-to-Action for Subscription Forms

Adding something as simple as a subscription form to your call to action of your email marketing campaigns has been proving more successful on the digital content front. If you want your readers to respond to your email marketing content, then adding an immediately doable and beneficial aspect to the end of the content, like subscription forms, creates the tendency for impulse actions.

The point is to be able to make your content lead to a desire for more information – if you are giving your readers a perspective on a product of interest that they have not come across before, chances are you will be able to pique their interest. This obviously means they will want to know more and the best way to reap results is to be able to let them know how they can get more information.

This is in fact better than a traditional opt-in method to get you starting a dialogue with a new email database: tell them something of value and let them know how they can find out more. By increasing email subscriptions, you know that your readers consciously want more from you as a result of them taking the time to fill in your form. It also means you are able to gather more valuable data about them. This allows you to fine tune your future content due to the individual disclosing personal information through these email subscription forms that they may not be able to get by clicking a yes with a traditional opt-in button. Ideally, you could follow up the subscription form with something else of value to them such as an e-book in relation to your industry that will add value to the reader who has subscribed to more content from you. Announce this in your email, leading up to the subscription form and you will automatically be able to increase the number of email subscriptions immediately.

Adding links to subscription forms through email is also referred to as a method of Direct Response Marketing defined by Wikipedia as a strategy designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services.

This is exactly what a subscription form will do for you – create an immediate response to your call to action and also give you direct access to your end consumer without having to go through an intermediary in the chain.

Making B2B Connections

B2B email marketing

Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing.

You can do this by first determining how you will send out this content and how you can track the response rate. The next thing you will need to determine is your email-marketing provider that offers a broader set of features that will help focus on one-to-one conversation.

Key to success

One thing to take note of before you begin is what information you already have in hand about email marketing in relation to creating B2B connections. For one Google’s most recent research with CEB tells us that large portions of B2B customers are emotionally attached to the brands they purchase and, consequently, the correlation between branding and emotion are the key to success.

This information is a strong urge to organizations to fuel the emotional powers of their brands over opting to harp on brand benefits. This is no different with email. The point is to figure out how this thought extends itself to the medium and how you can derive maximum benefit from this region.

Be creative!

Another thing to remember is that you have to be creative! If you are making an effort to create interesting and fun content for your consumer targeted email campaigns, there is no reason not to be doing the same when it comes to B2B. Just keep in mind that your goal is moving forward on a continuous relationship with these readers and don’t be tempted by quick fix solutions like trying to sell a widget which will only bring you a one-off read and very little subscriptions for long term engagement.

One simple way to do this is not with the written content at all – why not create a corporate template that isn’t just made to look cool or pretty, but optimized templates that are design driven not merely aesthetically but with better coding and testing.

Making long lasting connections is about ensuring that your business appeal is as sexy as your consumer one. It’s people reading the content irrespective of whether the target is personal or corporate – you just need to understand what works with different people when their business mind-set is switched on.

Email Marketing Metrics that are Overlooked

Email Marketing Metrics

Sometimes marketing is a numbers game. While creating value and building relationships are some of the most important things about email campaigns, you also need to know if what you are doing is working for you from a quantitative perspective as well. Have you tried to put down in numbers what each email is worth to you in terms of the value of each email address and the click reach of your emails? While these may come across seeming like fairly advanced metrics, they are in fact easy to calculate and give you a much better understanding of the bigger picture. They are however, often overlooked.

Let’s take a look at these two specific metrics:

Average Email Address Value

This is specifically about determining the value of each email address on your list over a specific period of time – monthly, quarterly or annually for instance. All you need to do is divide the total income for the said period by the average number of users on your email subscription list. The result is the average value of each email address during that time. This will let you know if your email campaigns are actually working and if you have enough subscribers on your list, allowing you room to ascertain your next steps.

Click Reach

This is different to the click through rate or CTR, which you are probably already familiar with. While CTR allows you to measure the success of a single email, Click Reach is measured taking into account a series of emails over a period of time. Let’s say you calculate your Click Reach for the last quarter of 2014. Ideally, you need to take each month into account, dividing the number of unique clicks by the average email sending quantity.

Since you are calculating this for 3 months, you will get 3 separate figures that will let you know if your clicks are increasing or decreasing over that period of time. Emails are generally designed to persuade recipients to visit an external element such as your site via a link in the email, Click Rate becomes a good measure to understand your ability drive your audience to that action.

These apparently advanced metrics were not so difficult to calculate after all, were they? At the end of the day, you need to know that what you are doing is working for you. For sure, go ahead and create outstanding content, but also learn

Effective Emails Marketers AREN’T Sending

Effective Emails Marketers

If anything, 2020 is probably the best time for a small or medium business to really shift gears and understand how best to use the tools available to them in order to take their brands to newer heights. As always, the customer should always be your primary focus, the point to understand how to best train your employees, restructure your product and use the right technology collectively to ensure that your customer’s experience with your brand is that much better in the upcoming New Year.

While your various departments are probably well into putting their 2020 plans together for you, it may be good to create a single page document that ensures that everyone is literally on the same page and your plans have a far more integrated approach than before. You need to be able to define your corporate vision in a manner that will ensure this will happen so that all areas of your business know where to focus. Here are a few areas that your single page vision should ideally include:

OBJECTIVE

you need to clearly define what you are trying to reach at the end of your plan so that your teams can work backwards to ensure that these objectives are met.

CULTURE

what is your corporate and business culture? How would you like this culture and atmosphere translated into the way you do business with all your external stakeholders? There is no point in claiming a culture that others outside your organization don’t see.

MISSION

what is your overall corporate mission? Not just in terms of the upcoming year of your planning cycle but in larger terms. Defining this will allow a lot of departments’ plans to fall into place from a far more strategic and visionary perspective.

MARKET

the evolving consumer needs further definition in 2020 so ensure you clearly and expansively define your markets, segmenting them as far as possible to ensure that the correct strategies and tactics can be applied based on the various types of people you want doing business with you. Define your current customers and your potential ones because retention is as important as new acquisitions and budgets need to be allocated for both groups accordingly.

MESSAGE

Irrespective of the various promotions and campaigns you plan to be implementing throughout the year, it is essential that each of these carry the same message or perspective. This enables your audiences to know who you are where you coming from at all times. Ensure that each of your activities is designed in such a manner that this message is continuously enforced throughout the year.