Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits? If your list is a bunch of subscribers who are engaged with you and plugged into your content they will want to receive your emails which means that you are more than halfway to profit already. An important part of building a valuable list is to keep it clean with regular email hygiene…
What is email hygiene? Simply put, it is the process of cleaning an email list so that every email address that remains on your subscriber list is valid and responsive. There will be many types of email addresses on your list that should not be there, and you may not even be aware of these until you take a good look at your subscriber list. Here are some examples of email addresses that need to be removed:
1. Fake email addresses
addresses that do not exist – sometimes people try to sign up with these because they think they can grab your freebie by fooling you. The truth is that your auto responder will flush them out and they will get nothing, but you get a fake address to plug up your list.
2. Unconfirmed subscribers
these should be deleted because these are probably people who were hoping to get a freebie without having to sign up to another list.
3. Distribution email addresses
addresses where the email you send goes to more than one person – a whole department of people. This is a spam complaint waiting to happen.
If your list is fairly small, you won’t have an issue cleaning it yourself, but as it grows you may find that you need some help with email list scrubbing services. Don’t try to do it all yourself, it is far too much work and you have better things to do with your valuable time, like writing great content for your subscribers!
When you send out emails to your list, send them good and useful information that they cannot find anywhere else. Let them in on your own little “secrets” and information that can help them to succeed or do whatever it is that you are promoting in your niche. Your subscribers will grow to trust you and this is what you want – building a successful relationship with them. Once you have the trust of your subscribers then you can suggest products to them or sell to them. Keeping your list clean with a good email hygiene solution should be an important part of your business