ListWise

Marketing Tips

Marketing Tips

The Quick Wins of ListWise

The Quick Wins of ListWise

To any successful email marketer, an email list-cleaning engine is key. ListWise is the world’s simplest email list-cleaning solution adding value to email marketers across the globe. Through analyzing the results of hundreds of millions of email addresses, ListWise was designed to be more powerful than ever.

 In email marketing today, the work of email list-cleaning software helps prevent spam traps, the duplication of emails, typo fixing, and bounce-backs – ListWise fixes these faults, and so much more. It’s due to this reason that ListWise is considered to be the secret weapon behind every successful email marketer, separating the wheat from the chaff. Due to its simplicity, power and brilliance, the benefits of ListWise to any email marketer are vast:

1.     Spam Trap Indicators

With the new improved product, ListWise now removes spam traps whilst cleaning email lists. A key investment within ListWise was that of placing resources to assist marketers in escaping the ‘spam trap’.  Checking against 58,989,323 potential traps, ListWise gives your list the greatest chance of being cleaned with accuracy and efficiency.               

In saying this, there are millions of suspected spam traps across the globe making it highly unlikely for any email list-cleaning software to be able to detect and remove all of them. Realizing this fact has meant that at ListWise, we don’t boast about having a 100% spam trap free solution, instead we promise our product cleans lists better, faster and cheaper than anyone else on the planet.

2.     Clean Data = Clean Marketing

For the majority of bulk marketers, those who send high volumes of emails for campaigns etc. know the value of decent, clean data. In terms of ListWise, the data cleaning is done through our global network allowing ListWise to reference your data against known bounced emails and spam traps. By doing this, ListWise essentially allows for a surefire clean list. ListWise does this by separating the ‘clean’, ‘invalid’, ‘duplicates’ and ‘bounces’ off your email list so you have a complete breakdown and can download the valid addresses. In doing this, ListWise allows Email Marketers the element of time and clean marketing through removing unnecessary hassles like ‘bounce-backs’.

3.     Extra Accurate Emails

ListWise offers customers the quick win of producing extra accurate emails. With delivering high volumes of mail across freemail ISPs being a persistent challenge, ListWise gives email senders a breakdown of the numbers and percentages of freemail addresses in your list. In so doing, this allows bulk senders to develop strategic game plans to cater to particular ISPs.

Accordingly, it goes without saying that the quality of your email lists go hand-in-hand with the quality of responses you receive from your marketing campaigns. By sending to clean email addresses, your ISP rejections are kept relatively low ensuring a consistent, long-term inbox delivery rate across all major ISPs.

4.     Precision Automatic typo-fixing

Typos are a common mistake in many areas of the digital world. Yet, one minor typo when opting-in via a web form on a website can amount to major discrepancies within a bulk marketing campaign. For email marketers, ListWise fixes the most common typos for you. This is generally the missing ‘@’ symbol and incorrect domain names, allowing for flexibility within any email marketing campaign. 

These Quick Wins of ListWise work hand-in-hand when producing successful high volume email-marketing campaigns. The simplicity, power and brilliance of ListWise proves it helps sustain campaigns while allowing email marketers luxuries such as time, clean data and reliable email lists. 

Better Email Marketing in 5 Easy Moves

Better Email Marketing

To make sure your email marketing campaigns are as successful as possible, it’s crucial to pay attention to the logistics of managing your email list by keeping it as clean as possible of bad addresses.  If you fail to perform proper email verification and end up with a list filled with bad domains and addresses it can negatively affect your open rates, not to mention hurting your sender reputation.  Below are 5 steps to take to keep your list hygiene in tip top shape.

1)      Run a list cleaning routine on a regular basis.  Scrub your list of any bad domains by running it against a register of known bad domains.  You should also do a check for duplicate addresses and for role addresses such as sales @ or support @, as those addresses will typically pick up your emails as spam and not deliver them.

2)      Analyze your lead acquisition process.  If you find that your lead capture programs are bringing in a large number of bad addresses, review your lead acquisition policies to see what you can do to improve this metric.  Consider using an email validation system to ensure that only valid addresses are added to your list.

3)      Check your failure reports.  An excessive amount of bouncebacks due to bad addresses can harm your sender reputation, so be sure to check your failure reports on a regular basis.  Immediately remove any addresses marked as bad, and delete “soft” bounces if an address comes back as undeliverable after several attempts.

4)      Remove unsubscribes.  Don’t wait the full 10 days you are allowed to remove unsubscribes.  If possible, remove them immediately to avoid the possibility of having an email marked as spam, thereby hurting your sender reputation.

5)      Remove or re-engage inactives.  Inactive leads can not only drag down your open rates but also run the risk of eventually becoming bad addresses or leading to spam complaints.  Too avoid this, once a contact has been marked as inactive, move it to a separate portion of your list set aside solely for inactive leads.  Then, target these leads with re-activation campaigns, by sending out an email asking that they “confirm my email address” or take other steps that show they are still interested in receiving emails from you.  Those that don’t respond after a certain number of attempts can be removed from your mailing list entirely.

5 Simple Principles for Your Email Marketing

5 Simple Principles for Your Email Marketing

As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers.  As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy consumers, and to allow you to make sure your list contains valid email addresses so it can reach its full potential.

1)      Put your best foot forward.  Your subject line can make or break your campaign.  If it doesn’t pique the interest of your contacts it only takes a second for them to hit the delete button.  Keep it snappy and leave your prospects wanting more – a desire that can only be satisfied by opening your email.

2)      Keep your text short but sweet.  In this day and age consumers, for the most part, don’t have the time or inclination to read lengthy emails.  Get to the point quickly and keep your paragraphs concise and your language pithy.  If you have more detailed information that you’d like to impart to your contacts offer them a link to your website, or to download a white paper.  This allows you to get your point across without losing your audience, while offering more detailed information to those who want it.

3)      Incentivize your audience.  Nothing motivates consumers like getting a good deal or a bonus of some sort.  Even if the incentives you provide aren’t tremendously significant in terms of savings, just the fact that you are offering them is likely to improve the results of your email marketing efforts.

4)      Keep your list clean.  Designing great emails is one part of the email marketing process, but if your list is weighed down by a bunch of bad email addresses and inactive contacts it can defeat your efforts to maximize the results of your campaigns.  Make sure that you are checking your email software bounceback reports on a regular basis so that you can check email address validity and remove bad addresses.

5)      Reach out to inactives.  In addition to getting rid of bad emails, dealing with inactives is another important element of getting the most out of your list.  An excessive number of inactive contacts on your list can reduce your open rates and cause you to spend resources fruitlessly.  Send reactivation emails to entice your inactives to become active again, and if they don’t respond remove them from the list.  This combined with the use of email list scrubbing services should keep your list full of contacts that are ready and able to act on your email marketing messages.

Why You Should Love Your Email List Unsubscribes

Why You Should Love Your Email List Unsubscribes

Year Round Spring Cleaning

The truth of the matter is that, however it is done, you need to clean up bad emails to keep your list clean of inaccurate addresses, inactive accounts, and other unproductive contacts.  Emails such as these can harm your efforts by increasing your bounceback rates, lowering your open rates, and posing the threat of spam complaints.  If your metrics in this regard are bad enough, it can hurt your reputation with email service providers and can even result in getting you blacklisted.

By choosing to unsubscribe, contacts that might otherwise cause some of the problems listed above are no longer in a position to do so.  At the same time, you should be proactive when it comes to removing inactives from your list.  Make sure to track engagement levels and send out re-activation emails to inactives on your list periodically.  Those who don’t respond can be removed from your list.

Unsubscribes Provide Valuable Feedback

By voting with their feet, so to speak, unsubscribes provide you with the ability to gauge how your email marketing strategy is working.  Are you sending too many emails?  Are your emails too “hard sell?”  Have you enabled email address validation?  If you experience a high level of unsubscribes after a campaign it may be a sign that you need to go back to the drawing board and recalibrate your approach.

Use Unsubscribe Data to Improve Your Campaigns

After digging down into the data, you can use the information provided by unsubscribes to revamp your email marketing approach.  Typically, unsubscribes come from excessive email frequency, data that is not relevant or personalized enough, and from prospects that aren’t interested in your products or whose address wasn’t checked by an email verification tool.  Use an unsubscribe questionnaire to gather this data and find exactly which factors were responsible for a contact unsubscribing.  You can also offer contacts a chance to change their email preferences by allowing them to receive less frequent or more targeted emails if they prefer.

If you track the purchasing habits of your unsubscribes, you will typically find that these are not your most active buyers, so losing them generally shouldn’t impede and may even improve your email marketing efforts by allowing you to focus on those consumers who are most likely to respond positively to your campaigns. 

How Email Marketers Can Cope With Gmail’s New Changes

How Email Marketers Can Cope With Gmail’s New Changes

Gmail has rapidly become one of the most popular email platforms around, outstripping its competitors in numbers of users and constantly looking for ways to improve the efficacy of its service.  Given the prominence of the service, Gmail’s recent rollout of the tabbed inbox concept is something that savvy email marketers should pay attention to and plan around, especially when it comes to email verification (avoiding being characterized as a spammer and having your emails blocked is more important than ever in the wake of these changes).

How has Gmail Changed?

Gmail’s tabbed inbox feature now lets Gmail subscribers who use the feature segment the emails they receive into the following sections: 

1)      Inbox:  Mainly personal messages.

2)      Promotions:  Messages focused on marketing items or services.

3)      Social:  This includes messages from social platforms such as Facebook, Twitter, etc.

4)      Updates:  Generally speaking, this will include messages related to various transactions.

5)      Forums:  Notifications of message board activity.

How Have These Changes Impacted Email Marketing?

It’s too soon to say exactly how the changes to Gmail will affect email marketing campaigns, however, early results do not appear to show any drastic drop-off in open rates thus far.  It’s unclear whether this is due to consumers choosing not to use the new tabbed inbox feature or whether some other factors are in play.  One possibility could be that since the effectiveness of email marketing arises largely from its appeal to consumers, those consumers are checking their promotional emails on a regular basis, thereby keeping open rates steady.  In any case, be sure that you clean up bad emails on a regular basis to keep your open rates as informative as possible.

Monitoring and Reacting to Open Rate Metrics

If you find that your open rates are suffering as a result of the changes to Gmail, one action to take is to request that your email contacts add you to their friends list, thereby moving your emails into their inbox tab.  This whitelisting approach also has the benefit of allowing you to identify your most valuable and motivated contacts.  As a result, you can segment your list into those who have whitelisted you and those who haven’t, and use the former group for some of your most exclusive email campaigns, given the added level of engagement with your products or services that these contacts have demonstrated.

In the wake of the changes to Gmail, keep a close eye on the relevant metrics, and use an email address checker when you add contacts to your list to make sure that it isn’t weighed down by bad addresses that can skew your open rates.

Making B2B Connections

Blog - B2B Connections

Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can do this by first determining how you will send out this content and how you can track the response rate. The next thing you will need to determine is your email-marketing provider that offers a broader set of features that will help focus on one-to-one conversation.

One thing to take note of before you begin is what information you already have in hand about email marketing in relation to creating B2B connections. For one Google’s most recent research with CEB tells us that large portions of B2B customers are emotionally attached to the brands they purchase and, consequently, the correlation between branding and emotion are the key to success. This information is a strong urge to organizations to fuel the emotional powers of their brands over opting to harp on brand benefits. This is no different with email. The point is to figure out how this thought extends itself to the medium and how you can derive maximum benefit from this region.

Another thing to remember is that you have to be creative! If you are making an effort to create interesting and fun content for your consumer targeted email campaigns, there is no reason not to be doing the same when it comes to B2B. Just keep in mind that your goal is moving forward on a continuous relationship with these readers and don’t be tempted by quick fix solutions like trying to sell a widget which will only bring you a one-off read and very little subscriptions for long term engagement. One simple way to do this is not with the written content at all – why not create a corporate template that isn’t just made to look cool or pretty, but optimized templates that are design driven not merely aesthetically but with better coding and testing.

Making long lasting connections is about ensuring that your business appeal is as sexy as your consumer one. It’s people reading the content irrespective of whether the target is personal or corporate – you just need to understand what works with different people when their business mind-set is switched on.

Prep for the Holiday Rush with these Tips

Blog - Holiday Prep

With the impending holiday season officially being declared open with Black Friday (28th November) and Cyber Monday (1st December) – the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to be successful through the clutter, here are few ways to get you started:

1.Double Check Your Email List

Ideally you should have cleaned your email list in time for the season so you know you have the most targeted group for your seasonal content distribution. Use platforms such as ListWise that will ensure a lower bounce rate and have your lists in tip-top shape for Christmas Holidays.

2. Be Mobile Friendly

If you haven’t considered optimizing your email content to read and flow better on mobile platforms then you really could be losing out. People are in a rush this season and constantly on the go meaning the best chance to reach them would be on their smartphones or tablets while they are out and about.

3. Be Reputable

If you have mechanism in place for customers to give you feedback, leave testimonials etc., it would be good to go through them in advance – if there is any negative feedback for instance, it would give you a chance to rectify this and focus your content in that area in order to ensure that your reputation also rises.

4. Be Well Stocked

If you are planning on having larger sales, you also need to have larger stocks – so ideally plan to have larger dealer purchases and more regular deliveries to ensure that you have enough to meet the demand that you will be creating with your marketing efforts during the Xmas Holidays.

5. Pre-Holiday Marketing

If you’ve planned early enough, you could actually start your campaign a month in advance allowing you to get to your consumers with your stories before the rest of the marketing world jump in and steal your thunder. Start a campaign early and even try to bring in the sales pre-season.

6. Be Loyal to the Loyal

If you already have a strong, regular customer base – chances are they will turn to you during the holiday shopping season as well. The point is to recognize and reward these customers with special holiday discounts, freebies etc., so they have more reason to stay with you even when the competition may have a better offer.

7. Create Holiday Content

Use email and social media channels to release content that is relevant to the season and not just about your brand’s seasonal offer. Create sharable videos etc., so your brand has an automatic spill-over on these platforms.

Marketing Word Crimes – Are You Guilty?

Blog - Guilty

If we don’t pre-plan and carefully review the content released by our marketing departments we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being real and relevant. The point is that marketing, especially with the rapid rise of its digital aspect has long moved away from impersonal one-way messaging. As a result communications are being looked at in terms of a two-way dialogue and you wouldn’t want to be making these mistakes when you are having a personal conversation with someone.

We’ve identified some common word crimes that you should be aware of before releasing your next piece of content:

1. EPICness

Hold your horses – not everything on the planet is epic, so stop using the word to describe everything about your brand and all it has to offer. Remove the word from your writer’s vocabulary and ensure you don’t use it again until it really goes out of style and you then have something truly epic to say. Carefully review what trendy words you are constantly repeating and try to remove them from your content as far as possible.

2. Free Gift Syndrome

There is no such thing as a Free Gift. You are in essence repeating yourself because if a gift wasn’t free, it wouldn’t be a gift in the first place. Speak more realistically when you have something to offer for nothing – there is no need to drive the message home in a way that it comes across as annoying. The same is true of using terms like advanced preview when it comes to letting your customers have a sneak-peek at a new product or line you are about to launch.

3. PEEK, don’t PEAK

Simple typographical errors could be detrimental to your internet marketing efforts. You want to give your customers a sneak peek, not ask them to climb to the peak of a mountain and find you there. While customers may understand that you have made a mistake, you still don’t want to risk this from happening because it’s a show of bad reviewing overall on the part of your brand.

Small crimes like this should not be overlooked in the scheme of bigger things because every little thing you do when it comes to digital marketing contributes to this bigger picture and repeating these mistakes could be equivalent to committing online suicide. The holidays are here and with it the rise of marketing material and clutter – you want people to read you over everyone else and ensuring your content is crime free will matter in the long run.

How to Tweak your Blog to Attract Subscribers

Blog - Marketing Idea

Having a marketing blog for your brand isn’t just about a chance to expel expertise on your brand to make you feel good about yourself. A blog needs a purpose – and readers! If people aren’t subscribing to your blog, you might as well not have one. If you feel like your blog is in a similar rut, here are some simple tweaks you can make to start improving engagement with your content:

1. Depending on the type of brand you are, ideally you should also pick a blog theme or template that works for you. If you are a fun brand, pick something vibrant and visual for instance. Also remember to pick a theme that you can easily customize with your brand mnemonics and colours so that people will know they are coming to an official source.

2. You should also ensure that all pertinent information is easy discoverable, in addition to your regular posts. For instance, ensure that you have either a right or left column with links to hash tags etc. and also have a detailed about page that readers could go to for overall information on your company and brand.

3. Remember that it’s less about a pretty looking layout and more about human functionality when it comes to the core construct of your blog. Form and functionality is core to a maintaining a good blog so that readers can easily navigate through it and find related or relevant information.

4. Ensure that you minimalize the amount of text you use, intersperse with photographs and/or info-graphics where required. People are not coming to you to read a novel – then want quick, pertinent information and you need to be able to structure your posts in a manner that will give them just that.

5. Ensure that each of your posts has an opt-in to your blog. Place it strategically so that you have the chance to continuously increase regular readership and having an offer coupled with your opt-in won’t hurt either. Just ensure that you are offering something relevant to your brand.

6. Ensure that your blog is optimized to be accessible on mobile platforms such as smartphones and tablets. Chances are your readers will only find the time to absorb information like this when they are on the go and have nothing else to do.

7. Pay close attention to the comments that your readers leave behind. Chances are they might convert into leads and thereafter sales. The point of having a blog after all is to enhance your marketing efforts and bring your customers closer to the purchase.