List Management

List Management

The Quick Wins of ListWise

The Quick Wins of ListWise

To any successful email marketer, an email list-cleaning engine is key. ListWise is the world’s simplest email list-cleaning solution adding value to email marketers across the globe. Through analyzing the results of hundreds of millions of email addresses, ListWise was designed to be more powerful than ever.

 In email marketing today, the work of email list-cleaning software helps prevent spam traps, the duplication of emails, typo fixing, and bounce-backs – ListWise fixes these faults, and so much more. It’s due to this reason that ListWise is considered to be the secret weapon behind every successful email marketer, separating the wheat from the chaff. Due to its simplicity, power and brilliance, the benefits of ListWise to any email marketer are vast:

1. Spam Trap Indicators

With the new improved product, ListWise now removes spam traps whilst cleaning email lists. A key investment within ListWise was that of placing resources to assist marketers in escaping the ‘spam trap’.  Checking against 58,989,323 potential traps, ListWise gives your list the greatest chance of being cleaned with accuracy and efficiency.               

In saying this, there are millions of suspected spam traps across the globe making it highly unlikely for any email list-cleaning software to be able to detect and remove all of them. Realizing this fact has meant that at ListWise, we don’t boast about having a 100% spam trap free solution, instead we promise our product cleans lists better, faster and cheaper than anyone else on the planet.

2. Clean Data = Clean Marketing

For the majority of bulk marketers, those who send high volumes of emails for campaigns etc. know the value of decent, clean data. In terms of ListWise, the data cleaning is done through our global network allowing ListWise to reference your data against known bounced emails and spam traps. By doing this, ListWise essentially allows for a surefire clean list. ListWise does this by separating the ‘clean’, ‘invalid’, ‘duplicates’ and ‘bounces’ off your email list so you have a complete breakdown and can download the valid addresses. In doing this, ListWise allows Email Marketers the element of time and clean marketing through removing unnecessary hassles like ‘bounce-backs’.

3. Extra Accurate Emails

ListWise offers customers the quick win of producing extra accurate emails. With delivering high volumes of mail across freemail ISPs being a persistent challenge, ListWise gives email senders a breakdown of the numbers and percentages of freemail addresses in your list. In so doing, this allows bulk senders to develop strategic game plans to cater to particular ISPs.

Accordingly, it goes without saying that the quality of your email lists go hand-in-hand with the quality of responses you receive from your marketing campaigns. By sending to clean email addresses, your ISP rejections are kept relatively low ensuring a consistent, long-term inbox delivery rate across all major ISPs.

4. Precision Automatic typo-fixing

Typos are a common mistake in many areas of the digital world. Yet, one minor typo when opting-in via a web form on a website can amount to major discrepancies within a bulk marketing campaign. For email marketers, ListWise fixes the most common typos for you. This is generally the missing ‘@’ symbol and incorrect domain names, allowing for flexibility within any email marketing campaign. 

These Quick Wins of ListWise work hand-in-hand when producing successful high volume email-marketing campaigns. The simplicity, power and brilliance of ListWise proves it helps sustain campaigns while allowing email marketers luxuries such as time, clean data and reliable email lists. 

Grow Your Email List

Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list?

Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient tools you can use to use to grow your email list.

If you haven’t started using a subscription form because you do not know how, most email service providers have subscription form tools that are user friendly and easily customisable to suit your needs. Using a subscription form generator allows you to generate a HTML form that can be used on your website. As the form is completed by visitors to your website, data is stored in your subscriber list saving you from the hassle of having to import them.

Subscription forms vary from hosted webpages to embedded forms that can be added easily on to your website to collect email subscribers. When someone visits your website and decides to subscribe, they are telling you that they are interested in your content and want to hear from you making them the subscribers that are most likely to engage with the content you send.

Having your email subscription form and links to the form on as many pages of your website as possible is a good way for potential and existing customers to interact with your business.

Once you have your subscription form link, you can choose to share it in various ways. Such as:

  • Adding your link in your email signature
  • Sending personal emails to your clients requesting them to subscribe
  • Including your link in your “About Us” page
  • Placing a link in a tab on your Social Media page
  • Holding free give always for lucky subscribers
  • Sharing your link at the end of any blog postIt may seem like too much but the more you share your form the more chance there is that someone will see it. 

7 Tips for Cleaning your Email Lists

How to Cleaning Email List

Email list cleaning is a critically important part of reaching your customers with targeted email marketing messages. Poorly-maintained email lists with lots of invalid email addresses look like spam to most filters, so you’ll running the risk of missing many customers and losing your sending reputation if you don’t regularly clean your email lists using email list cleaning service like ListWise. Here are 7 tips to help boost your email list hygiene.

  • Verify email addresses

    When new users sign up, have them input their email addresses twice, then use an email validation service such as ListWise to make sure the email address is valid and real. This will avoid both typos and fraud on the part of your users.

  • Double opt-in

    Once a user signs ups, have him or she verifies that they want to continue receiving your service. This can be accomplished by email and will up your average engagement level significantly, you use our email sending product Maxmail for this.

  • Decide on bounces

    A bounce happens when you send to an “undeliverable” account. Oftentimes, this is because that account has closed or the user has blocked your address. Other times, the account may be experiencing technical difficulties or be set to “vacation” mode. Eventually, accounts that continue to bounce must be removed.

  • Check on feedback loops

    Using a quality tool (more on that in a moment), check to see if people are marking you as spam. If so, you should email them personally asking them to reconsider (as long as you aren’t actually spamming, of course).

  • Track open rates

    Some recipients have valid addresses but simply never open your emails. You should either try to engage these users with personalized emails or remove them completely.

  • Get quality email scrubbing software

    Good software will take a lot of the hard work out of email list cleaning. Plenty of programs are available, so choose one that fits your needs.

  • Be vigilant

    Email hygiene is one of those things that’s often swept under the rug. Don’t skip out on cleaning your email just because it seems like busywork.

What to Delete from Your Email Marketing List

Email Marketing List

Better spam filters, savvier email recipients, and dramatic changes at some of the largest email providers make sending mass emails more and more difficult for email marketers. In the past, building big lists and sending never-ending strings of promotional emails was a typical marketing strategy. Today, email marketers are required to be better if they want to reach consumers with promotional content.


One of the most important aspects to a strong email marketing strategy is email list cleaning. List cleaning involves using an email address checker to ensure that every address on your list is valid. While there are many reasons to make sure that you are sending only to valid email addresses,here are some of the top things to look for when cleaning your lists:

1.      Duplicate emails – Sometimes people sign up for your lists more than once, and sometimes they sign up under two different email addresses. Using software to both remove identical duplicates and cross-check other information to remove second email addresses will cut down on the number of wasted emails you send.

2.      Invalid addresses – This should preferably be done on the front end of your campaign. When someone signs up for your list and provides and email address, employ a strong address checker to validate the provided email. Someone may deactivate their email account after signing up for your list, however, so monitoring addresses you already have is essential. Remove email addresses that “bounce” more than 3 times for best results.

3.      Inactive emails – Even if an email address is valid, you don’t want to send to a generic account that isn’t monitored nor to an account that doesn’t belong to the intended recipient. Good software can look for “suspicious” email accounts that look generic and can also send emails asking subscribers to confirm whether they’d like to continue receiving your emails. Anyone that ignores several of these emails can likely be removed from your lists.


Why clean your lists? Because the more invalid address you send to, the more you look like a spammer to email spam filters and the less likely you are to carry a high degree of trust when emailing consumers. Staying on top of your lists is also essential for tracking your mass email statistics, since inactive email addresses are not good for benchmarking your email practices. Take a look at your lists regularly for best results.

Email List Cleaning: Why Bother?

Spam complaints, Undeliverables, and Unsubscribes

Taking the time and effort necessary to keep your email list clean can seem like a waste.  After all, if people aren’t interested in your emails they can just ignore them, right?  Alas, there is a lot more to it than that, as a few bad apples that spammed their email messages to consumers unrelentingly have made both email platforms and consumers more sensitive than ever to unwanted emails.

As a result, sending emails to uninterested consumers can cause your emails to be marked as spam, hurting your sender reputation and potentially causing your email platform to penalize you or even ban you from sending emails.  Some things to keep in mind when it comes to making valid email addresses the main component of your list by keeping it clean of bad addresses are as follows.

Spam complaints, Undeliverables, and Unsubscribes

Email platforms will typically devise their threshold ratios for determining sender reputation around formulas relating to spam complaints, undelivered emails (typically caused by bad or nonexistent addresses), and unsubscribes.  If your score in these metrics breaches the threshold, you may be fined or have your ability to send emails blocked.  As a result, keeping your lists as clean as possible makes good business sense, both from the perspective of ROI and of avoiding the penalties that can come with a bad sender reputation.

Cleaning Up Your List

While your email platform will generally provide you with reports allowing you to monitor your bounceback rates and identify bad domains and undeliverable addresses, its up to you to scrub these bad addresses from your list.  You can also use software programs that allow you to check email address by domain to make sure they are valid, as well as helping to identify duplicate addresses on your list.

Lead Acquisition Policies

Be cautious when purchasing email lists, as these may be full of bad addresses that will reflect poorly on your sender reputation.  If at all possible, try to generate leads through methods you control, such as contests, visits to your website, or the like.  If you do purchase lists, you should check them for bad domains prior to using them to reduce the potential for bouncebacks.

Monitor Inactives

Inactive leads can turn into bad addresses or result in spam complaints if not attended to.  To deal with leads that have not responded to your emails for set amount of time, say, 6 months or a year, you may want to attempt to re-engage these leads with a targeted campaign, perhaps by asking that they verify email address to remain on your list.  If you don’t hear back from them you can remove them from the list.

Why You Should Love Your Email List Unsubscribes

how to Improve email Campaigns

Year Round Spring Cleaning

The truth of the matter is that, however it is done, you need to clean up bad emails to keep your list clean of inaccurate addresses, inactive accounts, and other unproductive contacts.  Emails such as these can harm your efforts by increasing your bounceback rates, lowering your open rates, and posing the threat of spam complaints.  If your metrics in this regard are bad enough, it can hurt your reputation with email service providers and can even result in getting you blacklisted.

By choosing to unsubscribe, contacts that might otherwise cause some of the problems listed above are no longer in a position to do so.  At the same time, you should be proactive when it comes to removing inactives from your list.  Make sure to track engagement levels and send out re-activation emails to inactives on your list periodically.  Those who don’t respond can be removed from your list.

Unsubscribes Provide Valuable Feedback

By voting with their feet, so to speak, unsubscribes provide you with the ability to gauge how your email marketing strategy is working.  Are you sending too many emails?  Are your emails too “hard sell?”  Have you enabled email address validation?  If you experience a high level of unsubscribes after a campaign it may be a sign that you need to go back to the drawing board and recalibrate your approach.

Use Unsubscribe Data to Improve Your Campaigns

After digging down into the data, you can use the information provided by unsubscribes to revamp your email marketing approach.  Typically, unsubscribes come from excessive email frequency, data that is not relevant or personalized enough, and from prospects that aren’t interested in your products or whose address wasn’t checked by an email verification tool.  Use an unsubscribe questionnaire to gather this data and find exactly which factors were responsible for a contact unsubscribing.  You can also offer contacts a chance to change their email preferences by allowing them to receive less frequent or more targeted emails if they prefer.

If you track the purchasing habits of your unsubscribes, you will typically find that these are not your most active buyers, so losing them generally shouldn’t impede and may even improve your email marketing efforts by allowing you to focus on those consumers who are most likely to respond positively to your campaigns. 

How to Clean a Grubby Email List

How to Clean a Grubby Email List

Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are good addresses.  Failing to do this can lead to an email list that is bogged down by inactive and bad addresses that hurt the ROI of your campaigns.  It can also damage your reputation with ISPs by generating spam complaints and high bounce rates.  Some tips for keeping your list clean on an ongoing basis, in conjunction with your email hygiene software, are listed below.

Remove Bad Addresses

Whether they have gone bad over time or are due to lax email validation policies in your lead acquisition process, it’s important to use an email address checker to identify and remove bad email addresses from your list on a regular basis to avoid damaging your standing with your ESP.  Check your bounceback reports for invalid addresses and run a duplicate address check as well to remove dupes from your list.

Remove Unsubscribes Promptly

A lead who doesn’t want to be on your list should be removed as soon as you receive their unsubscribe request.  Tardiness in removing them may cause some of your emails to be categorized as spam, hurting your sender reputation.

Look for Alias Addresses

These email addresses, such as sales@ and info@ often cause delivery failures as all the addresses associated with them may not have opted-in to receive your emails.  Remove these addresses from your list when you find them.

Attempt to Re-Engage Inactives

Leads that have not responded to any of your emails after a certain amount of time should be considered inactive and either deleted from your list or moved to an inactive file.  Before doing this, however, attempt to re-engage them by sending an email validation message designed to elicit a response, either by asking them to update their contact data or preferences or by offering them a special deal of some sort.

Segment Your List

In addition to making sure that your main list is focused on active contacts, you may also want to segment your list further by demographics, buying behavior, or some other metric.  This allows you to launch targeted campaigns to a customer base that is predisposed to look favorably on your offer.  By sending focused emails, you also are likely to cut down on unsubscribes and spam complaints, helping keep your sender reputation high as well as increasing potential conversions and sales from your campaigns.

How to Remove Spamtraps From Your Email Marketing List

How to Remove Spamtraps From Email Marketing List

If you are rigorous in your acquisition policies by using double opt-in procedures your email marketing lists should be relatively free of spamtraps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails.  However, if you don’t have a policy to clean bad/inactive emails from your lists, over time valid email addresses initially added to your list can become spamtraps even if the contacts initially opted-in to the list.  Some suggestions for removing these emails follow.

Proper List Acquisition Procedures

In the first place, make sure you don’t add emails to your list that have bad domains or haven’t gone through the double opt-in procedure.  Also, be cautious when purchasing lists unless you know exactly how the leads on the list were acquired.  Utilize email hygiene software when possible to help with the process of verifying your list and scrubbing it of bad addresses.

List segmentation

To remove those spamtraps that have made it through your lead acquisition process, first segment your list by activity.  For instance, note the leads which have opted-in or clicked on a link recently, say in the past month or so, and put them in one segment.  Then make another segment of those leads on your list that have been active in the past 3 to 6 months or so.  Once you get past a certain threshold, usually anywhere from 3 to 9 months, make another list and categorize the contacts on the list as inactive. 

The inactive and less active leads can then be targeted by a re-engagement campaign, with the inactives who fail to respond being removed from your list.  Performing this type of list cleaning routine will remove any spamtraps you might have acquired along the way, without the necessity of positively identifying them as spamtraps.

Spamtrap Testing

You can also split your list into portions, say ½ or 1/3, and then send emails to each list separately and check your bounce rates and blacklist results to see in which portion of your list the spamtrap fell, and then focus your cleaning efforts on the contacts on that portion of the list.  If a positive result is achieved in more than one portion you can split those portions in turn and perform the same procedure again until your list is clean.  Email list scrubbing services can be helpful in this process by searching pre-existing lists of bad email addresses as well as checking for domain misspellings and other such errors.

Spring Cleaning Your Email List – Why Bother?

how to Email List Expansion Policies

Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy.  If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bouncebacks that can adversely impact your efforts when it comes to bulk email campaigns.  As a result, it is essential to clean up bad emails to maximize the success of your email marketing efforts.  Below are some tips for conducting your spring cleaning efforts effectively.

Identify Inactive Subscribers

These individuals generally have not responded to your marketing efforts for some time (typically 6-12 months).  Instead of simply eliminating them from your list, send out messages to them targeting their specific interests, if you have those on file.  If not, an email offering a bonus or discount of some sort can be tried in an effort to reactivate them.  If that doesn’t work, you may want to move them to the inactive file rather than eliminating them from your list entirely, so that you can include them in future special mailings from time to time.

Eliminate Bad Email Addresses

Inevitably, some of your list members will have changed emails resulting in bad email addresses that can increase your bounceback rate.  Removing these emails from your list should be an important part of your spring cleaning efforts.  Email list scrubbing services can be helpful in this regard. The more valid email addresses on your list the higher your open and conversion rates are likely to be, so scrubbing your list is something that should be done on a regular basis, at least every six months and more often if possible.

Review Your List Expansion Policies

Growing your email marketing list is just as important as cleaning it, so take the time to analyze your policies for adding new names to the list and improving them where possible.  Do you have a list enrollment form on your website and social media pages?  Do you remind existing customers to forward your emails to friends and family members so they can sign up?  To keep pace with attrition you should be constantly adding to your list over time.

Re-energize Older Subscribers

To entice subscribers who haven’t been active of late into purchasing from you again send them emails designed to bring them back into the fold.  Offer them special discounts or “loyalty” packages to motivate them to continue to purchase products from you.