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What to Do Now That Yahoo is Closing Inactive Email Accounts

What to Do Now That Yahoo is Closing Inactive Email Accounts

With Yahoo closing inactive email accounts on July 15th of this year, taking steps to clean up bad emails on your email marketing lists to avoid adversely affecting your bounceback rate or getting spam complaints is imperative.  This is the case because due to Yahoo’s freeing up of previously inactive emails, the possibility exists that the new …

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Spring Cleaning Your Email List – Why Bother?

Spring Cleaning Your Email List

Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy.  If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bouncebacks that can adversely impact your efforts when it comes to bulk email campaigns.  As a result, it is …

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How to Clean a Contact List like a Pro

How to Clean a Contact List like a Pro

Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from your bulk email campaigns, not to mention raising your bounceback rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a gardener would …

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3 Simple Ways to Improve Your Email List

Simple Ways to Improve Your Email List

Email marketing has proven time and time again that is one of the best ways to reach prospective customers and influence their buying habits.  But this popularity means that you face some fierce competition when it comes to getting your message out via email.  Email verification is important here, to ensure that your emails reach the …

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