ListWise

Email Marketing

Email Marketing

“Spammy” Concerns for Email Marketers

Spam Concerns for Email Marketers

It’s incredibly difficult to choose the right words. Discovering phrases and terms that resonate with subscribers is difficult enough, but there’s also the danger that your email marketing campaigns can trigger spam filters through something you might consider to be the “perfect word” choice.  Although email marketing is just one of the marketing options available …

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How will Wearable Tech Impact Email Marketing

How will Wearable Tech Impact Email Marketing

Wearable Tech is a new buzzword and is essentially defined as clothing & accessories that incorporate advanced electronic technologies. These devices generally perform the same computing tasks as hand-held devices such as smartphones and tablets but in some cases wearable tech can actually outperform them! This is because the design of wearable tech is actually …

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Grow Your Email List

Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list? Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient …

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5 Simple Principles for Your Email Marketing

5 Simple Principles for Your Email Marketing

As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers.  As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy …

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How to Remove Spamtraps From Your Email Marketing List

How to Remove Spamtraps From Your Email Marketing List

If you are rigorous in your acquisition policies by using double opt-in procedures your email marketing lists should be relatively free of spamtraps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails.  However, if you don’t have a policy to clean …

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How Email Marketers Can Cope With Gmail’s New Changes

How Email Marketers Can Cope With Gmail’s New Changes

Gmail has rapidly become one of the most popular email platforms around, outstripping its competitors in numbers of users and constantly looking for ways to improve the efficacy of its service.  Given the prominence of the service, Gmail’s recent rollout of the tabbed inbox concept is something that savvy email marketers should pay attention to …

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How to Maximize Deliverability for Better Email Marketing

Maximize Deliverability for Better Email Marketing

As your email list grows, you will notice a few things regarding your subscribers.  First of all, people who signed up to your list initially may no longer wish to receive your emails.  They may not open your emails (“unopens”), but they also have not unsubscribed from your list.  This is one example of how …

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