ListWise

Email Management

Email Management

What’s So Important About Email Hygiene?

What’s So Important About Email Hygiene

To email marketers, email hygiene means everything. To those of you just starting as email marketers, your opinions are soon to follow. Email hygiene is the act of regularly “scrubbing” your email lists to make sure you’re sending to valid and engaged email addresses. Why is that important? Because sending to bad addresses is typical behavior of …

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Understanding the Dirty Business of Email Cleaning

Understanding the Dirty Business of Email Cleaning

Email list cleaning is dirty work, but somebody has got to do it. Fortunately, there are several email list scrubbing services available online that make the whole job a lot more sanitary. However, before you rejoice in the knowledge that there is help at hand, you need to understand that not all list cleaning services perform equally. …

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